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Vitality Society | Meredith Oppenheim | Kelly Pratt | 2nd Star | Creative Catalyst

Vitality Society | Meredith Oppenheim

case study

My Role

  • Ideation (or what I call “talk2think”
  • Platform Research
  • Platform Setup
  • User Experience
  • Visual Design

Meredith Oppenheim and I jumped in to build an online community that would serve people who are 60 years old and “better”!

One of the tasks was to design TOPICS that would stand the test of time.

Meredith has grown her community from the ground up to more than 2,000 members.


Visit Vitality Society

Meredith Oppenheim

Meredith Oppenheim

Founder, Thought Leader, and Visionary of Vitality Society

Vitality Society™ is an inspirational lifestyle brand for people 60 and better to be at their best. We foster community and provide original content based on a proprietary philosophy of 8 guiding vitality principles so members live longer and healthier lives.

Members refer to the online community Vitality Society as “a lifeline,” “an oasis in chaos” and “a portal of opportunity and community.” On average, members attend 5 classes each week which provides sufficient support and an adequate challenge for a wide range of member capabilities.

The time has never been more urgent or the need greater to keep people 60 and better connected, engaged and revitalized. Vitality Society™ offers over 70 live zoom fitness, wellness and enrichment classes each month led by top-tier coaches, as well as affinity groups and events for solo agers, artists and musicians.

Vitality Society Topics